Inconvenience
Ikea is both a blessing and a curse. You walk around the store for ages looking for all the things you want, you find a whole bunch of things you like and they’re all remarkably cheap. You then get to the warehouse bit at the end, grab yourself a trolley, and go to find the aisle and shelf to pick your products up from. And then you find out that they don’t have them. And that you can’t pre-order any of them. And that’ll just have to come back.
Five times.
I don’t quite understand why they run their business this way. I can only imagine that lots of people just give up and don’t come back and simply go elsewhere. Cheapness and convenience have to run hand in hand, there’s no point in them being cheap if you can’t actually get any of the things you want. One of the things I learned was that even if you’re going to get items delivered, you have to pick them up from the shelf yourself, pay for them as normal, and then take them to the delivery people and tell them you want them to deliver it to you. Online ordering is out the window as well, it’s only done in two small areas of the country right now.
When they get so many other things right, those things they get wrong just stand out even more.
