Ferris
The Toys R Us here has a ferris wheel inside. A full size, theme park style, working, put your kids on it and let them have a ride, FERRIS WHEEL.
This is a good metaphor for everything here, it’s all at a scale larger than you would get anywhere else. The idea of a store in Glasgow putting a Ferris wheel inside would just cause people to thumb their noses in disgust, it would just be too ridiculous, too over the top, but here it’s just accepted as normal. Just like the M&M store that was next to the hotel, a three floor large retail space selling nothing but M&M’s in every colour imaginable, next to every piece of merchandise you could possibly slap the M&M’s logo onto.
Nothing is done on a small scale, nothing is subtle or subdued. But then if you wanted that, you wouldn’t come to New York.













