Beacon
Out of all the stores I saw in New York, from the outside at least, the Apple Store Fifth Avenue is the most impressive. The location is just perfect, right across from Central Park, just along from Tiffany’s, and it’s nothing short of spectacular. It’s an almost ridiculous concept, a giant glass cube with no visible structure holding it up or together, with the Apple logo floating in the middle, lit up like a beacon. The sweeping glass staircase that leads down into the store itself is equally over the top, huge panels of curved glass with a no expense spared in order to limit the number of joins.
The actual store underneath can only be a let down in comparison, it’s very much like all the other Apple stores, light woods, lots of light, clean lines - and it really doesn’t live up to the entrance above ground. I’m not sure what you could do in order to raise it to the same level though, short of filling the place with lasers. Lots, and lots of lasers.
